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   Author  Topic: why different products ?  (Read 924 times)
Ronnard

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why different products ?
« on: Jan 1st, 2003, 5:04pm »
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It looks like, that the core engine of all your products is the same.
 
Would it not be easier then, just  to offer this core engine and then offer add ins for CD publishing or creating websites ?
 
One big advantage of all your products is, that they have the same core engine and that it is therefore easy to work with all of them, if one has mastered one.  
 
regards
Ronnard
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Re: why different products ?
« Reply #1 on: Jan 2nd, 2003, 12:00pm »
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You are right, the core engine is the same.
As the product purposes are so wide, at present the more simple thing (both for us - marketing - and for the clients - easy understanding) is to offer different products and to provide discounts.
 
For example HyperPublish includes all the functions of EasyWebEditor/1site and PaperKiller, but not EBooksWriter or CDFrontEnd.
So if you own HyperPublish you can have a discount on EBooksWriter and CDFrontEnd.
 
I will forward to the marketing guys your post.
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